Mind Control & the Internet
In her article Mind Control and the Internet, Sue Halpern talks about how a Google-search is not an objective search, but a controlled, personalized search adapted to every single individual. If two people search for the same thing, they will most likely have different links shown on the top of their search. “Google has aimed to contour every search to fit the profile of the person making the query,” the article says.
I use Google a lot. If I want to collect new information I “Google it”. “Google it” as actually become an expression that I use in my everyday life when a question no one can answer occurs. We all not that people in China cannot get the same information as us in Norway, because of strict rules from the government. But I don’t think people even give it a thought that their Google-search is “corrupted” and not totally objective. Google is so well-known and a part of our everyday life that posses an enormous power to affect the public opinion. Hidden Marketing is not legal, why should hidden search agendas be? Inexperienced web users will continuously swallow what Google provides them of information; I think this could be one of the most dangerous tools to help illegal propaganda in the future.
Source:
Halpern, S., Mind Control & the Internet, viewed August 20 2011, http://www.nybooks.com/articles/archives/2011/jun/23/mind-control-and-internet/
No comments:
Post a Comment