Hollywood and film making has always changed and adapted when new technology has occurred. Now internet is the newest threat with pirate download and free online-streaming. The internet differences itself from the other technologies because it’s impossible to control since it’s so interactive and suddenly everyone can become a salesman or a buyer. Downloading will possibly kill Hollywood eventually, if the movie industry doesn’t turn the tables and create new opportunities for themselves.
As the authors of “The changing digital content landscape: An evaluation of e-business model development in European online news and music” says, young people has grown up with the opportunity to download everything, and are not willing to pay a lot of money for something they can get for free. The authors ask: “Why not encourage these users to start accessing paid content?” (Swatman, Krueger & van der Beek 2006). As we discussed in class a lot of people would download movies from the internet for a certain amount of money if they were guaranteed great quality. If there was a website that everyone could easily access and the download went quickly, I definitely think people would use it instead. It often takes a huge effort to search the internet to find the right movie, in the right quality, from the right site, and you often feel a lot better when you know your download is legal.
Hollywood and the film industry has the possibility to create a new business, it just seems like they need someone to show them the way.
Resource:
Swatman, P, Krueger, C & van der Beek, K 2006, The changing digital content landscape: An evaluation of e-business model development in European online news and music, Internet Research, vol. 16, no. 2, pp 53-80, viewed 31 August 2011, via ProQuest Database, <http://search.proquest.com.libraryproxy.griffith.edu.au/pqrl/docview/219843713/13185191FE2102DC2E5/11?accountid=14543>
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